As web advertisements become more intrusive, some browsers are combatting them with native ad-blocking features. Google announced plans to bring ad blocking to Chrome in June of last year, but until now, it hasn't been clear just what it'll look like or how it'll work. Luckily, Google explained a bit about Chrome's ad blocker ahead of the feature's launch on February 15.
First of all, Chrome won't block every ad on the web. Instead, it'll use the Better Ads Standards, a compilation of public consumer research by the Coalition for Better Ads, as a best practices template. The policy classifies various kinds of "intrusive" ads (such as flashing animated ads) and lays out which web pages violate standards for things like high ad density and prestitial ads with countdown.
Source: Google
Last year, Google was able to identify 12 ad experiences that are particularly annoying to users. With that information in hand, the company created an algorithm that checks for policy violations on a sampling of web pages so that it knows which ads to block on which websites.
Source: Google
Here's how it works on a technical level: when a user visits a website in Chrome, the ad filter (if enabled) first checks to see if the website complies with Better Ads Standards. If it doesn't, Chrome then looks for things like the website's JavaScript and images to see if they match a list of known ad-related URL patterns based on public EasyList filter rules. If there's a match, the ads are blocked.
When ads are blocked, desktop users get a notification in Chrome's address bar that looks similar to Chrome's existing pop-up blocker alert. Chrome for Android users, meanwhile, get a message in a small info bar at the bottom of the screen. Folks on both platforms get an option to "always allow ads" on a site, if they so choose.
Websites found to be in violation of the Better Ads Standards can get a detailed report via the Ad Experience Report API, and request that their site be re-reviewed after they've addressed the non-compliant ad experiences. According to Google, 43 percent of sites which were failing the Better Ads Standards have resolved their issues and are now passing.
In the last couple of months, we have seen very few smartphones launches in the Sub Rs. 10,000 price range. Now, a new smartphone from CENTRiC Mobiles called CENTRiC L3 is launched in India. The latest CENTRiC L3 is priced at Rs. 6,749 and offers great value for money specifications. At this price, the device comes with a polycarbonate shell and we can't complain much about that. The CENTRiC L3 will be available in Quartz Grey and Raisin Black color options.
On the front is a 5-inch IPS Oncell display with HD (1280 x 720 pixels) resolution. There is also a 2.5D curved glass laid on the top. It also includes a 64-bit MediaTek MT6737 quad-core processor clocked at 1.3GHz and it comes coupled with Mali T720MP GPU. There is 2GB of RAM and 16GB of onboard storage. The CENTRiC L3 includes a dedicated MicroSD card slot for expanding the storage upto 256GB. It runs on Android 7.0 Nougat out of the box.
The device also supports dual SIM dual standby and offers VoLTE and ViLTE connectivity. In terms of optics, there is a 13MP shooter on the rear with LED flash and a 5MP shooter on the front for selfies. Both the cameras can record videos only upto 720p resolution. It is backed by a 3050mAh non-removable battery that is rated to give up to 23 hours of talk time and lasts up to 80 hours in standby mode. Beneath the display is the front-facing fingerprint sensor.
The CENTRiC L3 also includes 3-axis accelerometer, proximity, and light sensors. It measures 141 x 70.5 x 8.6 mm and weighs 143 grams. Connectivity options include 4G, Wi-Fi, Bluetooth 4.0, FM Radio, GPS, USB OTG, 3.5mm audio jack, and a MicroUSB 2.0 port. Instead of the capacitive navigation buttons, the smartphone comes with on-screen buttons. Compared to other smartphones in this price range, the CENTRiC L3 offers a bigger battery and better cameras. Let us know your opinion about this new CENTRiC smartphone by leaving a comment down below.
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