If the rumors are to be believed, little about the upcoming LG G7 ThinQ remains a mystery. A series of leaked renders recently revealed that LG's flagship will have a dedicated button for the Google Assistant, a display notch (a la the Essential Phone) that can be hidden with a toggle, and high-end audio in the form of a custom-designed "Boombox Speaker." LG hasn't corroborated those rumblings, unsurprisingly, but on Tuesday highlighted a headlining feature of the G7 ThinQ: the ultra-bright screen.
The LG G7 ThinQ's 6.1-inch Quad HD+ (3120×1440) 19:5:9 FullVision "Super Bright Display"—which is taller than its predecessor, the G6, and has a bottom bezel that's 50 percent slimmer—will be the "brightest" and "most vibrant" on the market, according to LG. It can achieve a maximum brightness level of 1,000 nit, which is equal to a thousand candelas (the amount of light emitted by a common tallow candle) per square meter. To put that in context, it's twice as bright as the Pixel XL, OnePlus 3T, Pixel 2, and Note 8 at full brightness, and almost 400 nits brighter than the iPhone 8, according to an analysis we conducted in a detailed review of the OnePlus 5T's screen.
The LG G7 ThinQ's brightness isn't its only noteworthy feature. LG's new Super Bright Display technology covers 100 percent of the DCI-P3 color space, and can automatically switch between six different color settings depending on what's being displayed, including Auto, Eco, Cinema, Sports, Game, and Expert. When you're playing a video, for example, the LG G7 ThinQ will ramp up to Cinema mode, and when you're browsing the web, it'll optimize the display setting to reduce power consumption.
It's akin to smartphone display modes such as High Brightness Mode on the Samsung Galaxy Note 8, which supplies additional power to the display to brighten the image, and Adaptive mode on the OnePlus 5T, which changes the gamma of the display in certain apps when the ambient light sensor detects bright light. LG says that the profile-switching feature helps the G7's display net an average power savings of 30 percent compared to the LG G6's Quad HD+ panel.
But LG's offering a finer grain of control on the G7 ThinQ. Each of the display modes will have an adjustable RGB color level option that'll let you chose between RGB gamuts while the modes are active, just as you're able to do on the camera app's manual mode.
Those are all the beans LG was willing to spill, but previous leaks have given a glimpse at the phone's other features. The LG G7 ThinQ is expected to sport a Qualcomm Snapdragon 845 system-on-chip paired with 6GB of RAM, an AI-powered camera feature ("AI Cam") that offers recommendations and optimizations based on the color, contrast, and saturation of objects in the frame, and a dual rear camera sensor comprising a standard lens and wide-angle lens. Other rumors suggest it'll also have far-field voice recognition microphones that can pick up voice commands up to 17 feet away, and a collection of Snapchat-like 2D and 3D augmented reality camera stickers.
We'll find out more on May 2, when the LG G7 ThinQ is formally announced.
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