The growing popularity of voice activated speakers can be troublesome: one of the biggest fast food companies, Burger King, used the OK Google trigger in their commercial to activate Google Assistant and Google Home, prompting the service in thousands of households. The annoying ad has just won a prestigious Cannes Lions' Grand Prix award.
Burget King first posted this 15-second ad online in April. In the video, a Burger King employee explains that 15 seconds is just not enough to list all the fresh ingredients that make up the Whopper sandwich. At the end, he looks at the camera and says: "OK, Google, what is the Whopper burger?". If your Google Home speaker or Google Assistant had always-listening enabled, the device started to read the first lines from the Whopper's Wikipedia site. Watch it yourself:
Shortly after the ad was posted, Google updated the Assistant and disabled that specific clip, so Home would no longer respond to the ad. Annoyed users had also started to edit the Wikipedia page to say that Whopper is a bad hamburger, and so on. As a result, Wikipedia prevented the page from being edited.
Apparently, not everyone disliked Burger King's advert. The prestigious 64th Cannes Lions International Festival of Creativity awarded the ad with a Grand Prix prize. The jury's president Ted Lim said that the jury was impressed at how Burger King messed with people, and got directly into their houses by taking advantage of an emerging technology. We are unsure whether such an intrusive ad should get any awards, though it certainly was a new form of creativity in advertising.
Hopefully, other companies won't take Burger King's innovative ad as an inspiration, though.
What do you think of this commerical? Do you think it deserved to be awarded? Sound off in the comment!
The Chinese Smartphone manufacturing company LeEco launched the Le 1s smartphone a couple of years and it was one of the most popular smartphones out there in the market. It had some really good internals for the price at which it was being offered at. However, if you are a user of the smartphone, then you already that software is one of the biggest issues. In fact, now the company has even stopped pushing updates to it. Now if you own this smartphone, then your only option is to update the device manually by flashing a third party custom ROM.
Well, if you are wondering how to flash a custom ROM, then you are in the right place since today we will show you exactly how to do the same. Today in this tutorial, we will show you exactly how to install Android 7.1.1 Nougat based LineageOS 14.1 ROM on LeEco Le 1s smartphone. But before beginning the installation process, let's take a look at some of the features it brings to the table. Below are some of the features of this ROM –
About the ROM
Although this is an unofficial Nougat ROM for the smartphone, it still brings all the features of the Nougat to the table. Below are some of the working features of the same –
Camera rear/front (Photographs)
Camera rear/front (Video – Use Camu from Play Store)
Auto brightness.
Fingerprint.
Bluetooth, Mic, Wi-Fi, GPS, IR
Hotspot
RIL
Now that it is out of the way, let's check out some of the requirements that are necessary for the installation. Below are some of the pre-requisite for the same –
Pre-requisite
The first thing which you need to make sure is that you are creating a complete backup of your files. Since we will be completely wiping the internal memory of the phone, you will end up loosing all your files.
You also need to make sure that you are installing a custom recovery software. You can install any of your choices, however, we suggest you go for TWRP for this installation.
You also need to make sure that the battery in the smartphone as about 60-percent charge before you begin the installation. If your smartphone's battery dies during the installation, then you may end up with a completely bricked smartphone.
And lastly it is also necessary to make sure that you have downloaded the firmware file which is necessary for the installation. Without this file, you won't be able to proceed with the installation and hence we suggest you download the same from the link given below.
Assuming that you have downloaded the files given in the link above, it is now time to begin the instalaltion process.
The first thing which you need to make sure is that you copy the downloaded file to the smartphone.
Once done, simply turn off your phone and enter into the recovery mode. You can do this by pressing Volume Down + Power Key at the same time.
After this, once you are in the recovery menu, look for wipe and format option ⇒ wipe data, system, cache and Dalvik cache and initiate it.
Once done, now return back to the recovery menu and tap on Install.
Now it will ask you to browse for the firmware file which you had copied earlier. Simply navigate to the same and select it.
After that simply swipe to begin the installation.
Do make a note that the installation will take some time and hence we suggest you be patient with the same.
After it is done, before rebooting you can also choose to install the GApps.
Once this is done, your device will automatically reboot into the new ROM.
Do make a note that the first reboot may take a long time and hence we suggest you stay patient with the same. Having said, if you have any queries regarding the setup, then be sure to let us know by commenting down below and also stay tuned to Android Advices for more tutorials like this.
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