With the launch of the Google Assistant SDK, 3rd-party companies are now able to embed Google's virtual assistant technology into products of their own. This can be anything such as a connected speaker like the Google Home, or even just adding the functionality to the PC with a Chrome extension. Yesterday we talked about how LG will be using it in appliances, and now Sony has announced their connected speaker that will be called the LF-S50G.
The name certainly doesn't roll off the tongue and that is pretty common for audio equipment from Sony. Companies like Google, Amazon and Apple have come up with their own brand name for these connected speakers, so it's interesting that Sony decided to go in a different direction. The name definitely won't make it easy to talk about or recommend to friends and family members who would be considered an 'average customer' for this type of product.
The Sony LF-S50G will be priced at $200 when it is released sometime in October of this year. The company says the hardware inside includes a full-range speaker for vocal and treble notes, a subwoofer for bass, and an omnidirectional two-stage diffuser to spread the sound throughout the room. You'll be able to pair your device to the Sony LF-S50G over Bluetooth, WiFi and even NFC. The device will be made available in black and white color options, it is splashproof and supports multi-room audio controls.
It's obvious that many will compare this to Apple's HomePod product, but it's not as if the HomePod had some innovative design or anything. You could liken it to the Google Home though, with the mesh speaker design being on top instead of how Google put that on the bottom. Either way, $200 is going to be a lot to ask with this connected speaker market getting more and more crowded. Even with the Sony LF-S50G being able to recognize gesture controls to play music, skip tracks, and adjust the volume, some purchasing this device will likely do it because of the design or brand loyalty alone.
Source: The Verge 
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